About

Started With Curiosity. Scaling With Purpose.

Infinity Wax began in 2014 as the weekend pursuit of founder Michael Cipriani—an automotive enthusiast with a chemist’s precision and a detailer’s uncompromising eye. What started in a garage as hands-on experimentation quickly turned into a quiet revolution. Michael’s early blends, created for fellow car lovers who demanded performance without complication, challenged the status quo of a sector long split between “professionals only” and “retail friendly.” The idea was simple: make world-class car care accessible, effective, and safe—without forcing consumers to choose.

The Momentum: A Community Takes Shape

By 2015, word had outgrown the workshop. Infinity Wax opened its first laboratory and retail space in Newbridge, near Edinburgh—part innovation hub, part clubhouse for enthusiasts. It became the proving ground for new ideas, new coatings, and iconic launches such as Rapid Detailer. Here, products weren’t just sold; they were tested, debated, refined, and obsessively improved, transforming Infinity Wax from an emerging brand into a community benchmark.

“Detailing should never feel exclusive. We built Infinity Wax to give everyday enthusiasts products that perform at a professional level, without the learning curve or the compromise.

Michael Cipriani

FOUNDER

Raising Standards: From Formulations to Full-Scale Production

As demand accelerated, the brand formalized under Infinity Chemicals LTD—a partnership between Michael, Ollie, and Deborah—ensuring that manufacturing would remain as rigorous as the ideas that sparked the company. By retaining visibility across the production chain, Infinity Wax safeguarded its core principles: uncompromising quality, honest pricing, and products that consistently deliver.

Looking Forward: A Global Obsession with Perfection

Today, Infinity Wax’s horizons extend far beyond the UK. From Europe to Asia to America, detailers and enthusiasts are adopting the brand’s philosophy of high-performance car care without complexity. With established presence in markets like Japan and Canada, our ambition is clear: to shape a new global standard where product integrity, value, and innovation drive the future of detailing.