Our Story



In The Beginning

Infinity Wax was initially developed as a personal project by the company founder Michael Cipriani in 2013. As a keen weekend warrior car detailer working in a coatings integrity role within the petrochemical industry. The keen interest in detailing, combined with chemical industry experience led to many experiments in the garage at home, many failures and some successful formulas which friends were always more than happy to get their hands on. 

The idea behind the brand was to simplify what was a divided industry, set between "professional" strength products and "retail" products. Whichever camp you fell into, you either had an extremely powerful and sometimes dangerous product or a much weaker retail version which in many cases was average at best. 

The Infinity Wax principal was to provide products that professionals would love but could also be safely and easily used by enthusiast detailers. The signature clear bottle and colour coded chemical system was also born around this time and by December 2014 Infinity Wax began trading for the first time.


By January 2015 Infinity Wax had secured its first laboratory space in Newbridge just outside Edinburgh. This new walk in retail space was key to building the companies progress in the early days. The clean and well appointed yet small shop was somewhat of a hub for local car enthusiasts young and old who were looking to grab some of the much talked about Rapid Detailer which had not long been released, have a chat and get some great advice on various aspects of detailing and car care. 

Setting The Standard & Future

Another key growth area for Infinity Wax has been its private label service, a service which allows others to start or add products to a new or existing company. This has been widely adopted due to our quality control standards, low minimum orders and design flexibility.

We now supply to over 90 companies throughout Western Europe on a regular basis and continue to expand into new products. For example we have 4 different quick detailer formulas available to private label all suited to different requirements, budgets and intended placement.

If you would like to get in touch with one of the team please use the contact page or:

Mail: Infinity Wax
infinity House
Newark Court

Office: 0800 024 8625
Email: order@infinitywax.com