Privacy Policy

Last Updated: July 2026

Introduction

This Privacy Policy explains how Infinity Wax ("we", "our", or "us") collects, uses and protects your personal information when you visit or make a purchase from www.infinitywax.com.

Personal Information We Collect

When you visit our website we automatically collect information including:

• IP Address
• Browser Type
• Device Information
• Cookies
• Pages and Products Viewed
• Referring Websites and Search Terms
• Website Usage Information

When you place an order we may collect:

• Name
• Billing Address
• Shipping Address
• Email Address
• Telephone Number
• Payment Information
• Order Details

How We Use Your Information

We use your information to:

• Process and fulfil your orders
• Arrange delivery
• Process payments
• Provide customer support
• Communicate with you
• Prevent fraud
• Improve our website
• Send marketing communications where consent has been given

We never sell your personal information.

Sharing Your Information

We only share information where necessary to operate our business, including with Shopify, payment providers, delivery partners, Google Analytics and trusted SMS providers. We may also disclose information where required by law.

Cookies

Our website uses cookies to improve your shopping experience, remember your basket, analyse website traffic and support marketing activities.

You can manage or disable cookies through your browser settings.

SMS Marketing

If you choose to receive SMS messages, we may send order updates, delivery notifications, cart reminders, promotional offers and review requests.

Your SMS consent is only shared with trusted messaging providers required to deliver these services.

Trade Account Applications

Trade account applications may be shared with authorised Infinity Wax distributors or franchise partners responsible for your region. They are contractually required to comply with UK data protection legislation.

Klarna Payments

If you choose Klarna, we may share certain contact and order information with Klarna to assess your eligibility for their payment options.

Your Rights

You have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion
• Withdraw consent
• Object to processing
• Request a copy of your personal data

Data Retention

We retain order information for as long as necessary to fulfil our legal, accounting and business obligations unless deletion is requested where legally permitted.

Policy Updates

This Privacy Policy may be updated from time to time to reflect changes in our business, legal obligations or regulatory requirements.